Wednesday, February 23, 2011

Parfumerie Fragonard

While we were in Monte Carlo a few years a go, we took a drive to Eze, France to the Parfumerie Fragonard Labratory Factory which is beautifully located above the sea, on the Moyenne Corniche between Nice and Monaco. Here we toured Fragonard learning about their secrets of perfume making.


I must admit that I got caught up in the moment of being in France, in a Parfumerie, with their staff giving me personalized scent attention, and went a little crazy in the gift shop buying their perfume collections, cologne and aftershaves for my husband, and many soaps and candles for my house.

It is here were I fell in love with their signature perfume, also called Fragonard. Fragonard is an elegant scent that unites suave white flowers with mellow amber. It is sold in a sophisticated ‘estagnon’, golden aluminium bottle, which protects the perfume from the effects of light and heat. It's the perfume I wear on special occasions and always get compliments. Sadly, I have almost run out and have to figure out how to order some!

Fragonard History
Shortly before the First World War, Eugène Fuchs, an entrepreneur at heart who had already been seduced by the magic of perfume, decided to set up his own perfumery based on the novel concept of selling perfumery products directly to the tourists who were beginning to discover the French Rivera’s charms.

Parfumerie Fragonard was opened in 1926. Eugène Fuchs chose to name it after the famous Grasse-born painter, Jean-Honoré Fragonard (1732-1806), as a tribute to both the town of Grasse and to the refinement of 18th-century arts. Similarly, the choice of name expressed his desire to run his business in accordance with traditions.

This spirit has been loyally perpetuated by the three succeeding generations who have run and are still running the company. It was under the tenure of Jean-Francois Costa that the Parfumerie Fragonard went through a rapid expansion and modernization. As an avid art collector, during the 1970’s he amassed a large and unique collection of antique perfume related items that has both enriched the Fragonard and given the town of Grasse a new cultural dimension. Today, Jean-François Costa's daughters, Agnès and Françoise preside over the perfumery's destiny, and are as concerned as the preceding generations with continuing to build the company while adapting it to current market needs and desires.

For more information, visit The Parfumerie Fragonard website.

Fragonard is my favorite perfume. What is yours?


2 comments:

  1. What a great post. Enjoyed it. What a fun experience that would be. I don't wear a lot of perfume. I am more of a Bath and Body lotion type. But when I do I currently love Ralph Lauren's Cool or Benefits Laugh with Lee Lee. Both are just wonderful.

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  2. Hi, I was just looking and it looks like they will ship to the US. Check out the link:
    http://www.fragonard.com/parfums_grasse/nouveau_compte.cfm?target=http://www.fragonard.com/parfums_grasse/livraison.cfm

    The dollar rate seems a lot friendlier than the euro too. All the best, KG.

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